Beauty Editor Discovers Top K-Beauty Products During In-Store Research
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K-Beauty Trends Gain Traction in the U.S.
K-Beauty has steadily grown from a niche category to the global mainstream over the last few years, thanks in large part to the power of social media. "While Amazon and TikTok are leading the K-Beauty sales, the category is sure to see major growth this year as American consumers discover new products via social media, Korean culture (think: K-Pop and K-Drama), and in-store launches," Sarah Chung Park, founder and CEO of Landing International, tells Vogue.
Top K-Beauty Product Recommendations
Here’s a compilation of the best K-Beauty products based on recent findings:
- Best Daily Moisturizer: Illiyoon Ceramide ATO Lotion, $30
- Best Wrinkle Cream: Sulwhasoo Concentrated Ginseng Renewing Cream, $160
- Best PDRN Serum: Rejuran Turnover Ampoule c-PDRN, $52
- Best Hyaluronic Acid Serum: Torriden Dive In Hyaluronic Acid Serum, $24
- Best Oil Cleanser: Anua Heartleaf Pore Control Cleansing Oil, $22
- Best Anti-Aging Eye Cream: Haruharu Wonder Black Rice Bakuchiol Eye Cream, $13
- Best Toner Pads: Medicube Zero Pore Pads, $19
Many of the products readily available for purchase online are also popular in Seoul. American consumers are increasingly discovering these sensorial and fun formulas through social media and in-store launches.
Why use Korean Beauty products? K-Beauty formulas often utilize unique ingredients and textures not commonly found elsewhere. Whether addressing specific skin concerns, there’s a K-Beauty solution available.